Software and App Development

We build custom software for businesses that need more than an off-the-shelf solution. From internal tools to customer-facing apps, we deliver working software built to last.

The AdLaunch Outreach Platform

Our flagship internal product is the AdLaunch Outreach Platform — an automated system we built in-house to research prospects, generate personalized websites, and run SMS outreach campaigns at scale. This is the engine behind our personalized outreach service.

The platform uses the Google Gemini AI API to research each prospect, extract their services and business details, score them as leads, and generate a fully personalized single-page website in seconds. It then manages a drip SMS campaign via Telnyx, sending each prospect a link to their personalized site with timing optimized by time zone.

The system handles contact validation, carrier opt-out sync, quiet hour enforcement, response inbox management, hot lead flagging, and follow-up sequencing — all without manual intervention. It runs 2,000 outreach contacts per day with a single operator.

This platform is proprietary to AdLaunch Studios and powers the outreach services we offer to clients. It is not available as a standalone product but represents what we are capable of building for clients who need similar automation.

Custom Software Development

We take on a limited number of custom software projects each year for businesses with real, specific needs. Projects we are a good fit for include:

  • Customer portals and self-service dashboards
  • Internal operations tools and job management systems
  • Automated outreach and lead generation systems
  • Data pipelines and reporting dashboards
  • API integrations between existing tools
  • SMS and email automation workflows
  • Quoting and estimating tools for service businesses

Our process starts with a scoping conversation where we define the problem clearly before writing any code. We deliver a written spec before development begins so you know exactly what you are getting. We build incrementally and show you working software at every stage.

We do not do fixed-price contracts for complex software — complexity changes as you learn. But we do work on a transparent hourly or milestone basis and we never pad scope to inflate invoices.

Our Technology Stack

We work in modern, well-supported technologies. We choose tools based on what will serve the project long-term, not what is trendy.

Frontend

  • Next.js (App Router)
  • TypeScript
  • Tailwind CSS
  • React

Backend

  • Node.js / Express
  • PostgreSQL with Prisma ORM
  • BullMQ (job queues)
  • Redis

AI and Integrations

  • Google Gemini API
  • Telnyx (SMS)
  • Cloudflare (DNS and CDN)
  • Vercel (hosting)

Infrastructure

  • Railway (backend hosting)
  • Vercel (frontend hosting)
  • GitHub (version control)
  • PostgreSQL (database)

Have a software project in mind?

Tell us what you are trying to build. We will tell you honestly if we are a good fit and what it would take.

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